This past Valentine’s Day makes 42 years since I baked my first heart-shaped sugar cookies the seeds of Rosie’s were planted. Although this past year has been been a difficult one for Rosie’s in view of all the challenges we have faced (see former blog), we have been able to bring back most of our products and look forward to bringing back more in the future. The incredible effort of our team has kept up morale and engaged customers in such a way that they have continued to come to us with patience, encouragement and positive energy. What I have especially loved over the years is watching some of my regular customers develop casual relationships at Rosie’s just by virtue of the fact that they have been seeing each other at the store so often; in sorts it has been a meeting place where people are welcomed and where they can feel free to de-stress for a few minutes each day while they enjoy a coffee and a munch. I myself have grown to know my regulars well and have developed friendships as well.
Also in the past 5 months I have become a Grandma to my beautiful little Layla Rose and as my daughter, Maya, worked at the store through most of her pregnancy, our customers have experienced the whole 9 months and now are delighted to have little Layla be a frequent visitor. Her uncle Jake, my oldest son, has also played a huge part in keeping things together and moving us forward since our debacle in January 2015).; he has been my rock. As well as my kids, the staff has played a big part in keeping Rosie’s a “family business” along with my partner Eliot who has been in my life for the past 40 years. Our next challenge will be Passover. Last year we were unable to produce our famous Matzoh Crunch and Chocolate Macaroons but this year we will be able to produce a good part of our Passover menu and we look forward to sharing that with all of you.